Multiplan launched a new line of communication, created by the 6D agency, which presents a more humanized brand and portrays its malls as places replete with experiences and encounters. Environments where things happen.
The advertisements follow the concept: "Multiplan, Multiple Stories with You," and were based on four underpinning themes: Fashion, Lifestyle, Food and Convenience. The slogan "Making your life better" marks the full brand positioning.
"We want to show the multiple styles, moments, flavors and options we offer our clients. Malls, more than just shopping centers, are living places, the scene of many stories experienced every day," says Rodrigo Peres, Multiplan's Marketing Manager.
Photographer: Daryan Dornelles
Assistant: Stefano Martini
Art Director: Nina Taddei
Creative Planner: Eric Gaia
Copywriter: Rita Patrocínio
Executive Producer: Paulica Coelho
Project leader: Natalia Erre
Production: Raquel Conde
Production assistant: Ari Thomas
Costume Designer: Paula Ströher
Makeup: Nathalia Rosa
Casting by: Giselle Favoretto
Customer approval: Jose Isaac Peres, Rodrigo Peres, Mônica Rocha and Adriana Antunes