The 2017 Lide Retail award recognized MorumbiShopping and ShoppingAnáliaFranco as the highlights among São Paulo shopping centers in the Tenant Mix category, which defines the best diversity and attractiveness of stores in a shopping center.
The Lide Varejo Prize ceremony took place on Saturday (March 17) and highlighted the works of the sector that contributed the most to the Brazilian market. In all, there were 28 winners in categories that analyze innovation, leadership and shopping experience in different segments, such as store format, logistics, communication, architecture, service and digital performance.
"We carefully study and meticulously choose stores and operations that are found in our shopping centers. For Multiplan, it is essential to form a mix with brands, gastronomy and services that are complementary and harmonic. In this way, we meet the needs of the demand of each target audience and region. We have managed to achieve this high level not only with MorumbiShopping and ShoppingAnáliaFranco, but also with all our ventures," said Vander Giordano, Director of Institutional Relations at Multiplan.