Multiplan

History

"To foster improved quality of life, convenience and value creation through the development of shopping centers and real estate projects."

This is Multiplan's guiding mission. Its success is linked directly to the entrepreneurial path taken by José Isaac Peres, its founder and principal shareholder. In 1963, he started Veplan Imobiliária Ltda., a real estate development and sales promotion company. Three years later, he inaugurated the Cidade do Rio de Janeiro building in downtown Rio, which was a true breakthrough project at the time, fully sold out in just in two days.

In 1971, when Veplan already was one of the largest real estate developers in the country, Peres issued the company's first IPO on the Rio de Janeiro Stock Exchange. Later, he merged Veplan with H.C. Cordeiro Guerra, resulting in Veplan-Residência, and continued chalking up successes. A highlight of the period was construction of Shopping Ibirapuera, launched in 1973 and inaugurated in 1975 in São Paulo — Peres’ first experience in the field of shopping malls. In 1974, he sold his interest in Veplan-Residência to its partners and created Multiplan.

In 1977, a strategic decision was taken to enter the shopping center segment.
Check out below, in detail, Multiplan's subsequent history:

Time Line

  • 1979

    The opening of the 1st Multiplan shopping center was also a hallmark for Minas Gerais. BH Shopping, in Belo Horizonte, was the first shopping center in the State.

  • 1981

    The company opens two of its major shopping centers: RibeirãoShopping, in Ribeirão Preto, has become a point of reference in the State of São Paulo, and BarraShopping, in Rio de Janeiro, one of the largest shopping and entertainment complexes in Latin America.

  • 1982

    Opening of MorumbiShopping, in São Paulo, elected the best shopping center of city by Veja São Paulo magazine and by O Estado de São Paulo newspaper.

  • 1983

    Multiplan brings to the Brazilian Capital a new concept in retail with the opening of ParkShopping, elected the Top of Mind of Brasília. In that same year, the Company delivered the residential condo Chácara Santa Elena, in São Paulo, with five buildings set on a vast green area measuring 635,071 sq.ft.(59,000 sq.m.).

  • 1991

    The company has its first international experience with the opening of CascaisShopping, in Portugal, the first world class shopping center in the country.

  • 1992

    Leunching of the residential condo Barra Golden Green on the beach front of Barra da Tijuca, in Rio de Janeiro, with 14 residential bildings and the 1st floodlit golf course in Latin America.

  • 1993

    Delivery of Morumbi Office Tower, which anticipated the success of a new commercial area in São Paulo, Avenida Berrini.

  • 1994

    Opening of Centro Médico BarraShopping, the first medical center inside a shopping center, with 28 medical practices, a diagnostics center and a day-hospital.

  • 1996

    The predecessor of fashion, DiamondMall shopping center opens in Belo Horizonte, combining famous Brazilian and international brands. Multiplan starts a partnership with Goldman Sachs Emerging Market Real Estate Fund, L.P.

  • 1998

    Delivery of IL Villaggio, a luxury residential condo on the world famous Ocean Drive Avenue, in Miami Beach, with infinite views of the ocean.

  • 1999

    Opening of New York City Center, focusing on entertainment, in Rio de Janeiro, and Shopping Anália Franco, which has become a reference in the East Side of São Paulo.

  • 2000

    Delivery of Centro Empresarial BarrShopping, in Rio de Janeiro, which consists of 11 office buildings, and is interconnected with BarraShopping by a walkway.

  • 2002

    Launching of the residential condo Península Green, a collection of four buildings, in the Península region of Barra da Tijuca, Rio de Janeiro.

  • 2003

    Opening of ParkShoppingBarigüi, in Curitiba, one of the best shopping centers of Paraná State.

  • 2005

    Launching of the residential condo Royal Green Península, with two buildings, in the Península region of Barra da Tijuca, Rio de Janeiro.

  • 2006

    Partnership with the Ontario Teachers' Pension Plan (OTPP), a pension fund of 289 thousand Canadian teachers with assets appraised at US$ 96.4 billion.

  • 2007

    The company goes public in Bovespa, entering at Level 2. Multiplan acquires 83.8% of Shopping Pátio Savassi, in Belo Horizonte.

  • 2008

    Opening of BarraShoppingSul, in Porto Alegre. Acquisition of 37.5% of Shopping Santa Úrsula, in Ribeirão Preto. Launching of Cristal Tower, in Porto Alegre, and Parque Shopping Maceió, in Maceió. Delivery of Centro Profissional MorumbiShopping, in São Paulo. Expansions of RibeirãoShopping and ParkShopping. Launching of Gourmet Center of ParkShoppingBarigüi.

  • 2009

    Opening of Shopping Vila Olímpia, in the capital of São Paulo State adn launching of ParkShoppingSãoCaetano, in São Palo State. Subsequent offering of shares (Follow-on), which enabled the acceleration of the Company's expansion play.

  • 2010

    35th anniversary of Multiplan. Expansions of BH Shopping, Shopping Pátio Savassi and ParkShoppingBarigüi. Launching of VillageMall, ParkShoppingCampoGrande and JundiaíShopping; and of business buildings Centro Profissional RibeirãoShopping, MorumbiBusinessCenter and ParkShopping Corporate.

  • 2011

    Launch of Morumbi Corporate, a project that will add two commercial towers to the multipurpose Complex of MorumbiShopping, in São Paulo; and the expansion of the RibeirãoShopping Complex. Inauguration: Multiplan’s 14th mall, ParkShopping São Caetano, in São Caetano do Sul (SP); and the Crystal Tower, commercial tower connected to BarraShoppingSul.

  • 2012

    The year began with the complete sale of MorumbiBusinessCenter and the purchase of another 30% share in Shopping Vila Olimpia. In the last quarter, were opened the JundiaíShopping, the ParkShoppingCampoGrande and the VillageMall, beyond the 6º expansion RibeirãoShopping

  • 2013

    The opening of RibeirãoShopping’s 7th and 8th expansions, which included a large event center with 3.200 m². Delivery of Morumbi Corporate, two office towers integrated to MorumbiShopping complex, in São Paulo. The opening of Parque Shopping Maceió, Multiplan”s 1st shopping in the Northeast.

  • 2014

    Multiplan celebrates 40 years with a campaign showing the magic behind its malls, click here to watch. Opening of BarraShopping’s 7th expansion, which added 9.5 m² of Gross Leasable Area to BarraShopping Complex. Opening of the first Brazilian Apple store, in VillageMall.

  • 2015

    Delivery of DiamondTower and Résidence du Lac, respectively a commercial and a residencial building, both connected to BarraShoppingSul. Multiplan’s shares (MULT3) become part of Ibovespa, the main index of BM&FBOVESPA Stock Exchange.

  • 2016

    BarraShopping Medical Center inaugurates expansion with 11 new clinics. The new area contains 3,500 m² and houses 11 new clinics of a number of different specialties. This further increases the number of medical services available in the BarraShopping complex in Rio de Janeiro. Multiplan acquired minority interests in BarraShopping and MorumbiShopping. This increased the company's share in the Gross Leasable Area (ABL) of each shopping mall to 65.8% and 73.7%, respectively. “

  • 2017

    Inauguration of ParkShopping Canoas, Multiplan's 19th mall. Approximately R$ 500 million were invested in the project that is the most complete in the country, bringing together nature, entertainment and shopping. A unique mall, linked to Getúlio Vargas Park through a footbridge, also has the largest ice-skating arena in Brazil, as well as 264 stores, seven movie theaters and an event center for 1,200 people, among other attractions.

  • 2018

    Beginning of construction work on ParkJacarepaguá, Multiplan’s 20th shopping mall. Revitalization of Sol Peres Square, in partnership with MorumbiShopping and with the City Hall of São Paulo through the "Adopt a Square" program. Inauguration of the Tom Jobim Ceramics Space Park, in partnership with ParkShoppingSãoCaetano and the São Caetano do Sul City Hall.

  • 2019

    Launch of the Multi superapp, to offer even more convenience to consumers and benefits to partners. The app was the kickoff for Multiplan's data strategy.

    Inauguration of solar power plant in Minas Gerais that supplies 100% of VillageMall's energy, in Rio de Janeiro.

  • 2020

    Inauguration of a solar plant in Paty de Alferes to supply 100% of the energy in Multiplan's headquarters, in Rio de Janeiro.

    Inauguration of CAPED, Centro Avançado de Pesquisa, Estudo e Diagnóstico , in RibeirãoShopping's Medical Center.

    Launch of ParkShoppingBarigüi's third and largest expansion

  • 2021

    Opening of the 20th shopping center of Multiplan, ParkJacarepaguá. The Company's fifth shopping center in the West Zone of Rio de Janeiro, the most modern and sustainable development of the Company consolidates its strategic presence in this region of the city.


    Launch of OmniMIND, a machine learning based tool that integrates online and offline customer behavior data for individualized experience recommendations

     

    Launch of the first phase of Golden Lake, a residential development on the banks of the Guaíba River, integrated with BarraShoppingSul, to be built in stages in Porto Alegre.

     

    Opening of MultiSer, the first Emotion Management Center in the world inside a shopping center, in partnership with psychiatrist Augusto Cury, at RibeirãoShopping, in Ribeirão Preto.